Tag: coca-cola

Jen stars in summer Glaceau Smartwater campaign

Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston. The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested...

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

Coca-Cola unveils ‘sophisticated’ Cascade brand refresh

Coca-Cola says the expansion of its Cascade range is aimed at delivering quality, non-alcoholic options to the emerging adult sparkling beverage category. The introduction of new flavours – Raspberry, Mint & Ginger, Spiced...

Coca-Cola launches new 250ml bottle

Coca-Cola South Pacific has launched a new 250ml bottle into the Australian market, increasing the availability of small packs in more than 2,500 retail outlets. The launch of the new bottle follows the...

Coca-Cola seeks big Lift

Coca-Cola South pacific has launched Lift Hard Hitting Lemon, a new formulation aiming to shift the perception of the lemon flavour offering in the CSD market. Coca-Cola says that the drink has been...

Glaceau smartwater launches in Australia

Coca-Cola has announced the launch of Glaceau smartwater in Australia. The beverage is positioned as a premium still water offering, a vapour-distilled mineral water targeting the 18-34 year old demographic. The brand comes...

NightOwl puts the freeze on competition

NightOwl has come out of roosting and spread its wings with a multifaceted frozen beverage offering thanks to a historic partnership with Coca-Cola. NightOwl launched The Real Deal on February 29, ensuring great...

Colourful start to summer

Coca-Cola has introduced colour-changing packaging that makes the products themselves ‘Come Alive’ with colour. The temperature-controlled designs feature on most packaging variants, including 250ml cans, 390ml, 600ml, 1lt, 1.25lt PET, and 2lt and...
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