Tag: coca-cola

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

Coca-Cola unveils ‘sophisticated’ Cascade brand refresh

Coca-Cola says the expansion of its Cascade range is aimed at delivering quality, non-alcoholic options to the emerging adult sparkling beverage category. The introduction of new flavours – Raspberry, Mint & Ginger, Spiced...

Coca-Cola launches new 250ml bottle

Coca-Cola South Pacific has launched a new 250ml bottle into the Australian market, increasing the availability of small packs in more than 2,500 retail outlets. The launch of the new bottle follows the...

Coca-Cola seeks big Lift

Coca-Cola South pacific has launched Lift Hard Hitting Lemon, a new formulation aiming to shift the perception of the lemon flavour offering in the CSD market. Coca-Cola says that the drink has been...

Glaceau smartwater launches in Australia

Coca-Cola has announced the launch of Glaceau smartwater in Australia. The beverage is positioned as a premium still water offering, a vapour-distilled mineral water targeting the 18-34 year old demographic. The brand comes...

NightOwl puts the freeze on competition

NightOwl has come out of roosting and spread its wings with a multifaceted frozen beverage offering thanks to a historic partnership with Coca-Cola. NightOwl launched The Real Deal on February 29, ensuring great...

Colourful start to summer

Coca-Cola has introduced colour-changing packaging that makes the products themselves ‘Come Alive’ with colour. The temperature-controlled designs feature on most packaging variants, including 250ml cans, 390ml, 600ml, 1lt, 1.25lt PET, and 2lt and...

Feel-good campaign for Diet Coke

Coca-Cola South Pacific has launched a campaign aimed at loyal Diet Coke drinkers, encouraging them to reignite their passion for the brand while reminding fans how it can make them “feel good”. As part of the strategy, Coca-Cola South...
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