The beverage is positioned as a premium still water offering, a vapour-distilled mineral water targeting the 18-34 year old demographic. The brand comes to Australia following global success, including in the US, where it is the number one premium water brand.
“With the brand going from strength to strength across the globe, we felt it was time to bring Glaceau smartwater to Australia,” Glaceau smartwater Brand Manager Gloria Young said. “It is designed to appeal to on-the-go, style-conscious consumers who are looking for something a little extra from their water and the vapour distillation process is a big point of difference for us.”
The vapour distillation process aims to ensure pure water with the addition of calcium, magnesium and potassium, designed for those with an active lifestyle.
Glaceau smartwater will be available in 12x700ml sports cap lid packs from a wide range of retail channels, including grocery, independents and on-the-go partners.