Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston.
The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested in a multimillion-dollar, fully integrated campaign to drive product awareness and trial over summer.
Targeted primarily at 20-39-year-old females, a key theme of the campaign revolves around enjoying the summer season and hydration in style.
Ms Aniston will be front and centre of the campaign, appearing across large-format out-of-home displays that include full wraps of Melbourne and Adelaide trams, as well as national billboards in high-impact locations.
“We are excited to make a huge splash with Glaceau Smartwater this summer, evidenced by the significant investment in this large multichannel campaign,” Glaceau Smartwater Brand Manager Gloria Young said. “The premium, stylish and functional nature of the product will help us make a big impact in this category.”
Glaceau Smartwater is available in 12x700ml sports-cap-lid packs from a wide range of retail channels, including grocery, independents and on-the-go partners.