Following the return of Maxibon Peanut Jams with Butter (PBJ Bon) last month after thousands of Aussies petitioned on social media for its return, Maxibon are granting another tasty wish.
The brand will...
Maxibon’s latest launch is spinoff of the iconic flavour duo, peanut butter and jam. Maxibon Peanut Jams with Butter comes eight years since the brand last combined the flavours and is said...
The ice cream category has “really had to ride the ebbs and flows of Covid” in P&C, says Peters Ice Cream Category Manager Convenience and Speciality Parita Parekh.
“The start of 2021 saw...
To celebrate the launch of Maxibon Waffle On, the ice cream brand is launching the Maxibon Waffle On drive-through.
For one weekend only, Maxibon is taking over the Saul’s Sandwiches drive-through site on...
Maxibon is launching what is promoted as the brand’s “most exciting innovation to date”, Maxibon Waffle On.
Revamping the Maxibon “we love and debate”, Waffle On is inspired by a breakfast “favourite”.
The...
Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary.
Deepend says Maxibon’s theme of mateship,...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
