Streets Ice Cream has launched a brand new Golden Gaytime just in time for summer – the Salty Golden Gaytime.
Streets describes it as, “An utterly delicious take on Australia’s favourite ice cream,...
Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary.
Deepend says Maxibon’s theme of mateship,...
Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz.
According to the companies, this collaboration of “two much-loved Australian brands delivers a...
Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits.
Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
Australian ice-cream consumers have developed a more sophisticated palate, with category growth coming from non-traditional flavours, according to Nielsen.
Consumers are buying higher-priced ice-cream, as well as buying it more frequently, with a...
Premium ice-cream and gelato manufacturer Gelista has added two new flavours to its 570ml jar range – Almond Milk and Coconut with Raspberry Swirl.
The addition of the new flavours balances and expands...
A fusing of smalltown Portland, Maine, US and Italian tradition has resulted in an explosion of big flavours packed into a gelato pint – think sriracha chilli, whiskey, bacon and pancakes.
Gelato Fiasco...
