Peters’ premium ice-cream brand, Connoisseur is releasing a limited-edition bespoke ice-cream flavour range, inspired by Australian native ingredients.
Launching this week, the Australian Native Collection is said to champion local and “unexpected”...
Paddle Pop is re-releasing Paddle Pop Caramel Choc for a limited time, 30 years since its debut.
According to Paddle Pop, fans of Caramel Choc will still recognise the “memorable caramel-flavoured layer...
December may not be Australia’s hottest month, but it’s the month when Aussies eat most ice-cream, according to new research.
Payments company Square has released 2018 ice-cream sales data, analysing Australia’s consumption habits...
Streets Ice Cream has launched a brand new Golden Gaytime just in time for summer – the Salty Golden Gaytime.
Streets describes it as, “An utterly delicious take on Australia’s favourite ice cream,...
Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary.
Deepend says Maxibon’s theme of mateship,...
Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz.
According to the companies, this collaboration of “two much-loved Australian brands delivers a...
Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits.
Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
