Tag Archives: ice-cream

Connoisseur’s new range champions local and ‘unexpected’ flavours

Peters’ premium ice-cream brand, Connoisseur is releasing a limited-edition bespoke ice-cream flavour range, inspired by Australian native ingredients. Launching this week, the Australian Native Collection is said to champion local and “unexpected” flavours, distinctive in both taste and texture. As a brand first, Connoisseur is launching a new “super-premium” range …

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Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship, building on the momentum set by last year’s ‘Never Smash Alone’ campaign that resulted in 34 per …

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Drumstick and Jatz collaborate for new ice-cream

Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz. According to the companies, this collaboration of “two much-loved Australian brands delivers a delightful surprise with an unexpected flavour mashup that taps into the sweet and salty trend still popular …

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Wagon Wheels get a chilly twist

Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits. Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of biscuits, marshmallow, jam and chocolate – will be available through P&C stores. Grocery stores will also be …

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New Maxibon campaign launched

Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor creative, unique digital assets including a tailored Snapchat lens, and a bespoke app. “Maxibon has long been …

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