Peters Drumstick and Arnott’s Jatz have come together to create a limited-edition Drumstick Sweet & Salty Cracker Inspired by Jatz.
According to the companies, this collaboration of “two much-loved Australian brands delivers a...
Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits.
Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
Australian ice-cream consumers have developed a more sophisticated palate, with category growth coming from non-traditional flavours, according to Nielsen.
Consumers are buying higher-priced ice-cream, as well as buying it more frequently, with a...
Premium ice-cream and gelato manufacturer Gelista has added two new flavours to its 570ml jar range – Almond Milk and Coconut with Raspberry Swirl.
The addition of the new flavours balances and expands...
A fusing of smalltown Portland, Maine, US and Italian tradition has resulted in an explosion of big flavours packed into a gelato pint – think sriracha chilli, whiskey, bacon and pancakes.
Gelato Fiasco...
The Gyeondyo-bar, which translates as ‘hang in there’, is a grapefruit-flavoured ice-cream containing 0.7 per cent oriental raisin tree fruit juice – a traditional hangover remedy cited in a Korean medicine book...
Streets Ice Cream has introduced a new price point for the popular ice-cream to bring new consumers to the category.
“We are always looking for opportunities to innovate in the ice-cream category,” Streets...
