More

    Wagon Wheels get a chilly twist

    Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits.

    Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of biscuits, marshmallow, jam and chocolate – will be available through P&C stores. Grocery stores will also be ranging Arnott’s Mint Slice and 470ml tubs of Arnott’s Iced Vovo (vanilla biscuit, coconut and raspberry) and Arnott’s Caramel Crowns (caramel and chocolate-coated biscuit).

    “We know food evokes a strong sense of memory, and most of us grew up with our favourites in the Arnott’s biscuit range,” Peters Ice Cream Head of Marketing Alicia Munday said. “We hope these four flavours bring back some classic moments as well as spark some friendly competition between the flavours.”

    Together, Peters and Arnott’s have a heritage of more than 260 years in Australia.

    Latest articles

    Up-cycling: giving coffee grounds another life

    Recently I wrote a feature that focused on the slight decline that sustainability saw in the coffee sector due to the COVID-19 pandemic. I...

    Cold Power eases the load for frontline workers

    Australia’s frontline workers have been putting the health of the community first for the last couple of months now, leaving them with little time...

    Coca-Cola supports Red Cross COVID-19 recovery efforts

    The Coca-Cola Foundation has announced a new partnership with Australian Red Cross to support vulnerable members of the community to recover from the social...

    Ferrero’s Cool Tic Tac® X-Freeze Launches in Australia

    Media Release 1 June, 2020 Ferrero has today marked the Australian launch of its latest innovation in the Tic Tac® range - Tic Tac® X-Freeze -...

    Related articles