2024’s most innovative health brands to showcase at Naturally Good

Now in its’ ninth year, Naturally Good is the “leading” healthy living expo, the place to see, sample and experience the best natural, sustainable and healthy products from Australia and the world. Visitor registrations are now open.

Naturally Good returns to Sydney’s International Convention Centre on 3-4 June. This year’s expo is set to be the most innovative yet, featuring more than 200 exhibitors and over 20 presentations showcasing the hottest products and consumer trends.

Naturally Good will showcase top tier brands that are trailblazers within the natural industry. Spanning across categories including Food & Beverage, Beauty & Personal Care, Home & Living, Vitamins & Supplements, and Child & Baby.

“Consumers are going to extensive lengths to source trending natural healthy products that are currently only sold at specialty retailers. Our job is to bring these brands into one arena for buyers to see, sample and experience for themselves, to see that these products truly do live up to the hype that accompanies them”, says Naturally Good Product Manager Sinead Kavanagh.

Exhibitors will include brands such as Funday Natural Sweets, Kooee All Natural Snacks, Busher Tucker Blends, Natures Farmer Sea, and Hello Period.

This year Naturally Good will also expand its focus on the Natural Beauty Industry, with an added Beauty Stage organised by Cathy Tolpigin of The Green Edit, aimed to deliver expert-led, exclusive industry insight through the telling of industry heavy weights’ real-life case studies.

“Australian consumers are quickly becoming more conscious of the impacts that skincare and makeup have on their holistic health. With this has come a surge of Australian brands that meet the consumers’ priorities and the growth in demand,” Ms Kavanagh said. “We wanted to create a platform uniquely dedicated to spotlighting the discussion around Natural Beauty, specifically men’s grooming, tweens and TikTok beauty, inclusivity and aging bodies.”

Trade visitors will also have the opportunity to visit the highly anticipated annual Business Summit. Delegates will gain access to exclusive insight and learnings through the telling of real-life case studies from industry leaders.

The Summit will offer a snapshot into the future evolution of Australia’s marketplace for natural, healthy and sustainable packaged goods. Key topics include Trends and Innovation in 2024 and beyond; The Shop Local Movement; Sustaining Business Growth in 2024; and Evolve or Die, Gen Z, TikTok and the changing rules for cross-generational marketing.

This year’s Pitch Fest competition will be held on day two, where trade visitors will be welcomed to sit in on the industry’s most enthusiastic and innovative product pitches, that present natural, healthy and sustainable solutions for the industry.

Visitors will also be invited to The Naturally Good Awards, judged by a panel of industry leaders, Consultant, Despina Lord, Soulfresh Founder & CEO, Didi Lo, Prof Consulting Director & Founder, Mark Field, Nicci Herrera, Owner of Retail Beauty Magazine, Ranged Managing Director, Jessica Maree Gordoun, Australian Organic CEO, Niki Ford and Tomorrowstory Director, Lisa Crawford Jones.

The 14 categories in the running for The Awards include Best Food Product, Best Beverage Product, Best Functional Food or Beverage Product, Best Home & Living Product, Best Beauty & Cosmetics Product, Best ‘Free From’ Product, Best Organic Certified Product, Best Australian Manufactured Product, Best New Brand – Sponsored by Consult Group, Retail Leader, Trailblazer, Best Complimentary Medicine Brand and Best Socially Conscious Brand. For the first time, Naturally Good will also host a People’s Choice Award, determined by a public vote.

“The calibre of the products feeding through every year truly are always more phenomenal than the last. As the industry expands and gains more traction, Australian consumers are becoming increasingly aware of and educated on natural health products. This inspired the brand-new People’s Choice Awards category, where the broader consumers will be able to vote on the brands that they love and enhance their everyday lives,” Ms Kavanagh said.

The Naturally Good Expo is on from 3-4 June, 2024, at Sydney’s International Convention Centre, Darling Harbour. To register free for the expo, visit register.divcom.net.au/naturally-good-2024/visitor-registration/Site/Register.

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