Category: Convenience 360

AFL star Masters recovery

West Coast Eagles forward Josh Kennedy has partnered with West Australian flavoured milk brand Masters to showcase reduced-fat chocolate milk as a sports recovery drink. Masters says that as part of a balanced...

Patties Foods celebrates milestone

The company behind the Four’N Twenty pie is celebrating its 50th birthday next week with a party for staff, customers and suppliers in its home town of Bairnsdale, in regional Victoria. From humble...

Skyn Condoms bring elite performance

Ansell, makers of Skyn Condoms, has presented Skynfeel Apparel, aiming to take condom material from the bedroom to the athletics track. The Skyn brand created a one-of-a-kind conceptual long jump suit, intended for...

Platts provides market insight for ACAPMA members

ACAPMA members at a recent industry event in Sydney were presented with a detailed market outlook from S&P Global (Platts) writes ACAPMA. S&P Global hosted the information session with presentations from specialists who...

Red Rock Deli kicks off Special Reserve campaign

The campaign focuses on the indulgence factor of the premium range, with the Champagne Vinaigrette & Shallot variant the star of the TVC. Red Rock Deli Marketing Manager Cath Archer says food-curious consumers...

ACAPMA releases new industry pay rates

The national wage case decision has been handed down and the result is that the minimum wage has increased by 2.4 per cent, writes ACAPMA. This has a clear flow-on effect to the...

Powerade begins Olympic campaign

Powerade will leverage its association with the Olympic Games – having been launched at the 1992 Barcelona event – into a multi-million-dollar marketing campaign in the lead-up to Rio 2016. Australian Olympian and...

Fiji Water launches new-look bottle

For the first time in 10 years, premium bottle water brand Fiji Water has changed the look of its iconic bottle. The new look includes two new back labels that highlight Fiji Water’s...
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