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Category: Convenience 360

Fuze Tea’s flavour fusion

eNewsletter Convenience Editor -
Coca-Cola South Pacific has unveiled a new, premium iced tea brand for the Australian market. Fuze Tea features five different types and flavours that will appeal to those who are looking for an...

Coca-Cola innovates water category

eNewsletter Convenience Editor -
Coca-Cola South Pacific has launched Powerade Sports Drops and Pump Drops, both designed to evolve the burgeoning water segment. Powerade Sports Drops provides ‘on-the-go hydration’ and is primarily targeted at unlocking the significant...

Convenience World and ACAPMA: bolstering access for the petroleum industry in 2016

eNewsletter Convenience Editor -
ACAPMA has teamed up with Convenience World magazine, expanding its authority to the wider petroleum and convenience markets. The Australasian Convenience and Petroleum Marketers Association (ACAPMA) is the peak industry association representing the interests...

Thankyou teams up with the Salvation Army

Marketing Mix Convenience World Editor -
Social enterprise Thankyou has announced funding for its first Australian project, the Salvation Army's Hamodava Café in Melbourne's CBD, through purchases of Thankyou's food range available at 7-Eleven, Coles and Woolworths. To launch...

Viv Richards signed as Coco Joy global ambassador

Marketing Mix Convenience World Editor -
FAL Food & Beverages has announced the signing of cricketing legend Sir Vivian Richards as Global Coco Joy Ambassador. The deal will see the former West Indian star batsman promote Coco Joy’s...

Coca-Cola comes to Life in TVC

Marketing Mix Convenience World Editor -
Coca-Cola South Pacific has launched a TVC to support the introduction of Coca-Cola Life in Australia, based on the locally created ‘Let Life Surprise You’ creative. Rolling out in April across TV,...

New book shares insights into managing private labels

Supplier News Convenience World Editor -
Offering one of the most comprehensive publications on retailer brands to date, Koen de Jong presented his new book, Managing Private Labels, on March 31 during the Private Label Show in Paris,...

New range of display systems

Supplier News Convenience World Editor -
Spandex has announced a comprehensive new range of own-brand display systems for sign shops, exhibition stand producers and the POP market. The range covers roll-ups, pull-ups, pavement signs, frames for paper canvas or...
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