FAL Food & Beverages has announced the signing of cricketing legend Sir Vivian Richards as Global Coco Joy Ambassador.
The deal will see the former West Indian star batsman promote Coco Joy’s growing range of coconut-based products including coconut water, flour, oil, skin care, ice desserts, and children’s beverages.
“We’re passionate about creating healthy, great-tasting products for active people and to support our growth on the global stage, it brings me a great pleasure to announce Sir Vivian Richards as our Global Coco Joy Ambassador,” FAL Food & Beverages CEO Tim Xenos said.
“Hailing from tropical Antigua and Barbuda, Viv knows first-hand the multitude of benefits and uses of the coconut. I simply can’t think of any better ambassador for Coco Joy.”
Sir Vivian says he is honoured to partner with Coco Joy.
“In the West Indies, we call our coconut palms the ‘trees of life’,” he said. “My fellow islanders and I know the magic of pure coconuts and their benefits. Now, thanks to Coco Joy, you can, too.
“All Coco Joy products are not only delicious but packed with the goodness of young green and mature brown coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus – making them ideal for active bodies.”