Marketing Mix

Red Rock Deli to open personalised crisp pop-up

Australian gourmet snackfood brand Red Rock Deli will launch what it claims is the nation’s first pop-up personalised-crisp store at Westfield Sydney next week. The brand says shoppers will get the unique opportunity to choose their preferred flavour combination, being guided through an interactive step-by-step process before creating personalised labels …

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Oak celebrates 50 years with biggest year to date

Since Parmalat acquired Oak in 2009 and began an aggressive growth plan Oak has gone from a brand based primarily in NSW to the national leader in the fiercely competitive flavoured-milk category. Much of Oak’s success has come from placing a stronger focus on product innovation, partnerships with top sports …

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Intimacy campaign for Skyn Condoms

Ansell, makers of Skyn Condoms, has launched a global marketing campaign celebrating intimacy. The campaign calls for couples from all over the globe to enter a competition for an all-expenses paid trip to critique the nation’s top “intimacy locations”. According to Ansell, Skyn condom and lubricant sales have boomed already …

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New lines and campaign for Lift

Lift Hard Hitting Lemon has expanded its range from can and PET bottles to include a premium glass bottle and post-mix, while also launching the latest phase of its marketing campaign. The beverage has continued its association with the AFL as the platform to further drive awareness and increase product …

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Slurpee campaign wins international Shorty Award

Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the world. The yearly awards recognise the people and organisations producing real-time short-form content across social-media platforms such as …

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New Maxibon campaign launched

Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor creative, unique digital assets including a tailored Snapchat lens, and a bespoke app. “Maxibon has long been …

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