More

    Marketing Mix

    Manu mixes food, coffee and love

    Celebrity chef Manu Feildel has teamed up with L’OR Espresso to create three, full of romance, recipes. With help from relationship expert and guru to...

    Red Rock Deli to open personalised crisp pop-up

    Australian gourmet snackfood brand Red Rock Deli will launch what it claims is the nation’s first pop-up personalised-crisp store at Westfield Sydney next week. The...

    Oak celebrates 50 years with biggest year to date

    Since Parmalat acquired Oak in 2009 and began an aggressive growth plan Oak has gone from a brand based primarily in NSW to the...

    Intimacy campaign for Skyn Condoms

    Ansell, makers of Skyn Condoms, has launched a global marketing campaign celebrating intimacy. The campaign calls for couples from all over the globe to enter...

    Name change for Frucor Beverages

    Frucor Beverages Australia, which has been a subsidiary of Suntory Beverage & Food Ltd since 2009, will now be known as Frucor Suntory. Frucor Suntory...

    Coca-Cola rethinks sugar-free range

    Coca-Cola No Sugar – created after more than five years of research, recipe mixing and flavour trials – will become a new permanent member...

    KitKat goes modern with new creative campaign

    KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS)...

    New lines and campaign for Lift

    Lift Hard Hitting Lemon has expanded its range from can and PET bottles to include a premium glass bottle and post-mix, while also launching...

    Slurpee campaign wins international Shorty Award

    Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media...

    Latest articles

    Up-cycling: giving coffee grounds another life

    Recently I wrote a feature that focused on the slight decline that sustainability saw in the coffee sector due to the COVID-19 pandemic. I...

    Cold Power eases the load for frontline workers

    Australia’s frontline workers have been putting the health of the community first for the last couple of months now, leaving them with little time...

    Coca-Cola supports Red Cross COVID-19 recovery efforts

    The Coca-Cola Foundation has announced a new partnership with Australian Red Cross to support vulnerable members of the community to recover from the social...

    Ferrero’s Cool Tic Tac® X-Freeze Launches in Australia

    Media Release 1 June, 2020 Ferrero has today marked the Australian launch of its latest innovation in the Tic Tac® range - Tic Tac® X-Freeze -...