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Category: Marketing Mix

Nexba gains global retail adviser

eNewsletter Convenience World Editor -
Paul Zahra, former David Jones chief and current global retail adviser to PwC, has joined ‘naturally-sugar-free’ drinks start-up Nexba as an adviser and investor. His appointment comes at a pivotal time for the...

Coca-Cola – biggest redesign in 130 years

eNewsletter Convenience Editor -
Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice...

Fuze Tea aligns with ‘food moments’ in new campaign

eNewsletter Convenience Editor -
Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign. The brand’s multimillion-dollar integrated marketing campaign will push the idea...

Jen stars in summer Glaceau Smartwater campaign

eNewsletter Convenience Editor -
Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston. The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested...

Sprite gets digital

eNewsletter Convenience Editor -
Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

Powerade wants Aussies to ‘Smash the Sweat”

eNewsletter Convenience Editor -
Coca-Cola South Pacific has launched Powerade’s Australian summer campaign – “Smash the Sweat”. The strategy for the campaign involves tapping into the Australian love of sport through collectable summer sports-themed packaging, featuring imagery...

NightOwl gives away more than 30,000 prizes

eNewsletter Convenience Editor -
A positive response to the convenience store chain’s Scratch to Win competition has seen more than 30,000 prizes already given away this summer.  Released alongside an updated version of the NightOwl app earlier...

Pepsi Max summer campaign to ‘Max Your Summer’

eNewsletter Convenience Editor -
Pepsi Max has announced the launch of its ‘Max Your Summer’ campaign with a TV advertisement kick starting a multimillion dollar, multi-channel, integrated marketing campaign to coincide with new product packaging. The campaign...
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