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Category: Convenience 360

Platts provides market insight for ACAPMA members

eNewsletter Convenience Editor -
ACAPMA members at a recent industry event in Sydney were presented with a detailed market outlook from S&P Global (Platts) writes ACAPMA. S&P Global hosted the information session with presentations from specialists who...

Red Rock Deli kicks off Special Reserve campaign

eNewsletter Convenience Editor -
The campaign focuses on the indulgence factor of the premium range, with the Champagne Vinaigrette & Shallot variant the star of the TVC. Red Rock Deli Marketing Manager Cath Archer says food-curious consumers...

ACAPMA releases new industry pay rates

eNewsletter Convenience Editor -
The national wage case decision has been handed down and the result is that the minimum wage has increased by 2.4 per cent, writes ACAPMA. This has a clear flow-on effect to the...

Powerade begins Olympic campaign

eNewsletter Convenience Editor -
Powerade will leverage its association with the Olympic Games – having been launched at the 1992 Barcelona event – into a multi-million-dollar marketing campaign in the lead-up to Rio 2016. Australian Olympian and...

Fiji Water launches new-look bottle

eNewsletter Convenience Editor -
For the first time in 10 years, premium bottle water brand Fiji Water has changed the look of its iconic bottle. The new look includes two new back labels that highlight Fiji Water’s...

ACAPMA launches ‘iScan 2016: An Overview of the Australian Retail Fuels Market’

ACAPMA Petroleum Industry Report Convenience Editor -
In the first of its series of annual fuel retailing reports, the Australasian Convenience and Petroleum Marketers Association (ACAPMA) is pleased to present ‘iScan 2016 - An Overview of the Australian Retail...

Red Bull’s ‘all work, all play’ campaign

eNewsletter Convenience Editor -
Red Bull has launched a new campaign to get consumers clocking off work on time. The energy drink brand says the campaign is aimed at helping people power through their work day and...

Made Group releases new coconut water

eNewsletter Convenience Editor -
The Made Group has added to its Cocobella coconut water range with the release of Coconut Latte Super Smoothie. Made with 90 per cent coconut water, coconut kernel, chia seed and arabica coffee,...
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