The ACCC is instituting Federal Court proceedings against Peters Ice Cream (Peters).
It’s alleging it engaged in conduct which hindered or prevented competition for the supply of single-wrapped ice creams to petrol and...
Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary.
Deepend says Maxibon’s theme of mateship,...
Peters Ice Cream and Arnott’s have teamed up to create ice-cream versions of some of the snack-food company’s most popular biscuits.
Arnott’s Wagon Wheels sandwich – described as a deliciously cool combination of...
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends.
The campaign starts from early April and consists of nationwide outdoor...
