Tag: marketing

US convenience stores booming, despite fewer visits

US convenience stores enjoyed a 16th straight year of record in-store sales in 2018. But fewer visits makes the right marketing crucial. This is the message from the National Association of Convenience Stores (NACS)...

Coca-Cola celebrates 80 years Down Under

Coca-Cola Australia has launched a campaign this week to commemorate its 80 years Down Under. It will lead consumers with a new locally produced TVC, supported in PR, social media and out of...

‘Sham’ junk-food marketing codes failing Aussie kids, says OPC

The Obesity Policy Coalition (OPC) has slammed the food industry for its “failure to protect children from exposure to junk-food marketing”. This is despite the introduction of self-regulated codes in 2009 that promised...

Submissions open for 2018 POPAI awards

Entries are now open for POPAI’s 21st annual Marketing at Retail Awards. Covering 20 categories, the awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing, and are open...

Slurpee wins international ‘Shorty Award’

7-Eleven Australia’s Slurpee has picked up an international social-media ‘Shorty Award’ for the second year running, beating work for sportswear brand Adidas and TV series The Walking Dead in the ‘best use...

The biggest health show in the country – naturally

Naturally Good, claimed to be the largest expo for healthy retailers, brands and practitioners in the southern hemisphere, is returning to Sydney at the end of this month and is slated to...

Metcash launches new IGA ‘That’s the Spirit’ campaign

Launched last week, the integrated campaign comprises TV ads featuring Australian actor and comedian Shane Jacobson. The ads showcase how IGA keeps the spirit of community alive by offering customers a tailored range...

Allen’s brings back Green Frogs

Fans of Allen’s Green Frogs are set for a treat as the lollies make a return into stores this month. This time, though, Allen’s is bringing the whole Frog Family with them. According...
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