Tag: marketing

Amazon Australia becomes a signatory to Alcohol Marketing Regulator

Media Release 24 July, 2020 The Management Committee of the Responsible Alcohol Marketing Code (ABAC) today announced that Amazon Australia has become a signatory to the Code. Independent Chair of ABAC, Harry Jenkins AO,...

New CEO joins the Cashreward journey

Bernard Wilson is the newly appointed Chief Executive Officer of Cashrewards, Australia’s leader in cashback rewards. Mr Wilson has an extensive amount of experience in loyalty, data, digital marketing and e-commerce – recently...

COVID-19: Retail job skills changed forever during the pandemic

Media Release 2 July, 2020 According to Karen Edbrooke, founder of Big Girls Don’t Cry Anymore (Big Girls), the future of retail has changed forever. “We have discovered that retail jobs now require significant...

Focus on the social media game

Since isolation kicked off, 43.7% of consumers globally stated that they are spending more time on social media. This is an aspect that brands need to capitalise on, says GlobalData. Increased social media...

Search is on for Product of the Year Award winners

Now in its 12th year, Product of the Year (POY) awards have officially begun their search for the 2021 winners. Brands are being invited to enter their newest and most innovative products into...

Powerade launches multi-million-dollar campaign

Powerade has launched a new campaign encouraging people to ‘Sweat it Out’. According to the sports drink brand, the multi-million-dollar integrated marketing communications campaign aims to inspire active people of all ages and...

TikTok – should you be prepared or scared?

Media Release 26 February, 2020 TikTok – should retailers and brands be prepared or scared? By Kate Maszluch, VP Marketing, Tryzens The last 12 months have seen a number of social media giants take the leap and enter the...

FMCG marketing celebrated at Shop! ANZ awards

The best of the best in FMCG marketing design was celebrated at last night’s Shop! ANZ 2019 Marketing at Retail Awards. Ferrero Australia and Kraft Heinz took home the night’s biggest prizes. Ferrero...
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