Tag Archives: marketing

Powerade launches multi-million-dollar campaign

Powerade has launched a new campaign encouraging people to ‘Sweat it Out’. According to the sports drink brand, the multi-million-dollar integrated marketing communications campaign aims to inspire active people of all ages and genders to sweat out the daily pressures of life. The campaign showcases that scientifically formulated Powerade Ion4 …

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‘Sham’ junk-food marketing codes failing Aussie kids, says OPC

The Obesity Policy Coalition (OPC) has slammed the food industry for its “failure to protect children from exposure to junk-food marketing”. This is despite the introduction of self-regulated codes in 2009 that promised such protections. Released on Tuesday, the OPC’s ‘Overbranded, Underprotected’ report exposes what it calls the “systemic failures …

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