StrangeLove Beverage Co has launched its first mainstream above the line brand campaign via creative agency Today the Brave.
Founded in 2012, StrangeLove began with a “simple, not-very-thought-out” organic ginger beer energy...
Droves of Australians say social media has seduced them to spend, according to new research by comparison site Finder.
A Finder survey of 1,009 respondents revealed 40% have bought something online after seeing...
Coca Cola Australia’s iconic Kings Cross billboard, a feature of the Sydney skyline for fifty years, is celebrating with a special makeover and a collection of “Meet me at the Coke sign”...
The South Australian government is set to tackle obesity by banning “junk food” advertising on public buses, trains and trams.
From 1 July 2025, images of unhealthy products such as chocolate, lollies, confectionery,...
PepsiCo Australia has partnered with the Shift 20 Initiative, which aims to boost disability inclusivity and representation in the Australian marketing landscape.
As one of Shift 20’s Official Brand Partners, PepsiCo will run...
Global consumer health company, Haleon, has announced the appointment of Nagraj Iyer as the new Marketing Director for Australia and New Zealand.
Mr Iyer brings over 15 years of experience with Haleon, having...
Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement.
‘True loyalty’ is defined as...
Youfoodz has launched a new creative campaign via creative agency Connecting Plots, the first for the brand since it was acquired by HelloFresh in 2021.
According to the brand, the strategy and subsequent...