Tag: marketing

Targeting adventurous female consumers

Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products...

Brands in convenience win POPAI awards

Nestlé, Ferrero, Parmalat, and Stuart Alexander took out several 2016 POPAI Marketing at Retail Awards. The industry’s ‘best of the best’ were honoured at the 2016 POPAI Marketing at Retail Awards, announced on...

Haystac wins BP account

One of the largest PR agencies in Australia, Haystac, will work with the prominent global petrol company to promote its Australian retail network on a project basis, managing PR, social media, activations...

POPAI 2016 awards now open for entry

Entries to POPAI’s 2016 Marketing at Retail Awards are now open. The awards, which recognise excellence in providing retail and shopper experience, feature expanded entry categories for the 2016 competition. Awards for outstanding individuals...
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