One of the largest PR agencies in Australia, Haystac, will work with the prominent global petrol company to promote its Australian retail network on a project basis, managing PR, social media, activations and select point-of-sale work.
Haystac has already commenced work with BP, launching a campaign to promote its first-to-market ‘Rethink how you Refuel’ campaign in partnership with Virgin Australia’s Velocity Frequent Flyer program. BP’s relationship with Velocity Frequent Flyer was established in 2015 and has recently evolved to offer consumers the opportunity to not only earn Velocity points when they fill up with BP, but also to pay for their fuel and shop purchases with their existing points balance.
Additional upcoming projects that Haystac will support BP on include the launch of BPME, a new app designed to help customers to simplify their retail experience, as well as launching another major partnership.
“Haystac’s strategic and creative thinking really stood out throughout the pitch process and their ability to provide solutions across PR, social and activation gave us a rounded result,” BP B2C Marketing Manager Rebecca Fyson said. “We have seen already some fantastic results in their early work for us and we’re excited to see what we develop together in the campaigns to come.”
Speaking of the win, Haystac General Manager Jason Carnew said: “BP is such an iconic brand and one that most consumers interact with on a regular basis. We look forward to working with BP in promoting their innovative retail experience and helping them solidify their position as leaders in the market.”