FMCG brands take top retail marketing gongs.
FMCG brands proved they are on top of their game at Shop! ANZ 2020 Retail Marketing Awards held on March 25, dominating the pool of Award...
Retail industry leaders and peak body are urging brick and mortar merchants to adopt innovative marketing strategies post JobKeeper to attract customers, saying government support in the form of a $5k loan...
E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020.
A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...
Soulfresh has appointed Michael Davies as Chief Marketing Officer. He has been tasked with “crafting and spearheading” the company’s international growth.
Mr Davies joins Soulfresh from Mars, where he held roles as Marketing...
A counter-campaign “hijacking” sugary drinks companies’ “manipulative marketing and advertising tactics” has hit digital platforms across Australia.
Delivered by the Rethink Sugary Drink alliance, the Full of Crap campaign aims to grab the attention of young...
Consumers are making it known that they are not afraid to leave an online shopping cart if the business doesn’t offer free returns or delivery.
According to new research from Emarsys, 16.4% of...
Customer trust is important; however many customers have the mindset that they are being lied to by businesses.
In fact, 74% of customers believe that brands lie in their marketing communications.
“Brands invest so...
(Feature image caption: Emily Sak, Head of Data & Insights and Ben Walker, CEO supplied via Shopper Media)
There are many forms of advertising, whether shoppers realise it or not.
The one that best...
