Coles has partnered with “award-winning” academic and marketer Professor Mark Ritson to increase in-house marketing capability, through the delivery of his ‘Mini Master of Business Administration (MBA) in Marketing’ course.
With more than...
Merchants need to improve the quality of their loyalty programs through deeper personalisation, according to Loyalty Now. The platform supplier of loyalty programs says this will prevent customer churn, increase revenue, and...
Australia’s retailer trade show Life InStyle is back in Sydney the “first major retail trade event back since the pandemic.”
Taking place at the International Convention Centre (ICC) this weekend, 17-20 April,...
FMCG brands take top retail marketing gongs.
FMCG brands proved they are on top of their game at Shop! ANZ 2020 Retail Marketing Awards held on March 25, dominating the pool of Award...
Retail industry leaders and peak body are urging brick and mortar merchants to adopt innovative marketing strategies post JobKeeper to attract customers, saying government support in the form of a $5k loan...
E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020.
A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...
Soulfresh has appointed Michael Davies as Chief Marketing Officer. He has been tasked with “crafting and spearheading” the company’s international growth.
Mr Davies joins Soulfresh from Mars, where he held roles as Marketing...
A counter-campaign “hijacking” sugary drinks companies’ “manipulative marketing and advertising tactics” has hit digital platforms across Australia.
Delivered by the Rethink Sugary Drink alliance, the Full of Crap campaign aims to grab the attention of young...
