Tag: marketing

My Muscle Chef ‘redefines’ strength

My Muscle Chef (MYMC) has announced its new brand campaign, ‘Strong Like This’. According to MYMC, the campaign expands on the company’s current tagline, ‘Every Body, Every Goal’, and redefines what it means...

7-Eleven kicks off summer campaign

7-Eleven Australia has launched a summer campaign that highlights the role the retailer plays in the Aussie summer. Developed by creative agency CHE Proximity, the campaign is set to a song by...

Getting social in 2022

Hootsuite has released its sixth annual Social Trends Report, which reveals the major forces set to shape social as we know it in 2022. The survey of 18,000-plus marketers – backed by global...

Sugar-free and straight to our door

When Daniel Kitay launched his start-up, Funday Natural Sweets in March 2021, he had no idea Australia had a long lockdown ahead. However, the timing was ripe for his ‘clean candy’ company, which...

New campaign a further push for local

The latest campaign from Australian Made is urging Aussies to back local makers and growers as the country begins to open up and prepare for the festive season. According to Australian Made...

Shop! ANZ conference educates and inspires

Shop! ANZ held its Retail Marketing in 2021 Online Conference this week. Presented over two mornings, the conference offered learnings, insights and inspiration from seven local and international experts. Day one To kick off day one,...

Retail Marketing in 2021 Online Conference to showcase best practice and trends

Not for profit retail and shopper marketing Association, Shop! ANZ, has pulled together a two-day conference to help guide the retail marketing the industry through some of their biggest challenges and provide...

Back to school for FMCG

The Australian Grocery Academy has returned in 2021, offering the next generation of FMCG leaders an opportunity to learn vital skills for the fast-moving, always changing FMCG marketplace. Redesigned to reflect today’s industry...
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