The latest campaign from Australian Made is urging Aussies to back local makers and growers as the country begins to open up and prepare for the festive season.
According to Australian Made Chief Executive Ben Lazzaro, the new ‘Buy Australian Now’ campaign builds on those deployed by the organisation over the last 12 months.
“The ‘Buy Australian’ message has never been more resonant with Aussie consumers,” he says.
“Pleasingly, supporting our local makers and growers continues to be the focus of many as we look beyond lockdowns and restrictions. This campaign seeks to help continue to drive that pro-Australian momentum.”
A multi-channel campaign
The ‘Buy Australian Now’ initiative will run throughout October and November.
The multi-channel marketing campaign will span TV, out-of-home, print, online and social media.
Importantly, says Australian Made, the campaign’s TV and radio advertisements feature the song ‘For Now’ from local artist BATTS. Footage from Australian Made’s Australian Makers video series is also heavily featured throughout the TV ad.
“This campaign features Aussie music and behind-the-scenes footage from the local factories, workshops and farms of some of the country’s most innovative makers,” says Mr Lazzaro. “These are real businesses, people, content creators, artisans and products that make up Australia’s diverse and evolving manufacturing sector.”
Mr Lazzaro says looking for the iconic green and gold kangaroo logo has never been more important.
“Whether you’re buying in-store, online, at the local market, or sourcing supplies for business or procuring products for major projects, every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie growers and manufacturers, as well as the wider community,” he says.