7-Eleven kicks off summer campaign

7-Eleven Australia has launched a summer campaign that highlights the role the retailer plays in the Aussie summer.

Developed by creative agency CHE Proximity, the campaign is set to a song by musician and producer Mark Ronson and is “fuelled” by ice creams, Slurpees, smoothies and more.

7-Eleven Head of Marketing Communications Adam Jacka says 7-Eleven has been an iconic part of the Australian summer for almost 50 years.

“After the year Australians have been through with so many of us in lockdown or separated from friends and family, customers are looking to make the most of every moment this summer, and 7-Eleven, open 24/7, just makes that a little wonderfully easier,” he says.

“Whether it’s a pre-surf morning coffee or a refreshing smoothie with friends, an afternoon ice cream treat for the kids, or a late night dash for a Slurpee or party top ups, you can find one of more than 700 local 7-Eleven stores just around the corner ready to make it easier to summer 24/7.”

The campaign’s TVCs will air across free-to-air, catch-up TV and YouTube. This will be accompanied by radio, Spotify, social, Twitch, OOH, digital and in-store collateral.

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