Tag: marketing mix

Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the...

New Pepsi Max Your Summer campaign

Pepsi has launched its Max Your Summer campaign aimed at enticing and enabling people to get the most out of the summer with a new TV advertisement that went on air on...

Mount Franklin launches canned sparkling water

Water brand Mount Franklin is extending its Lightly Sparkling offer in time for summer, with the launch of Mount Franklin Lightly Sparkling Hint of Natural Flavours in a 250ml can. The Lightly Sparkling...

Red Rock Deli to open personalised crisp pop-up

Australian gourmet snackfood brand Red Rock Deli will launch what it claims is the nation’s first pop-up personalised-crisp store at Westfield Sydney next week. The brand says shoppers will get the unique opportunity...

Oak celebrates 50 years with biggest year to date

Since Parmalat acquired Oak in 2009 and began an aggressive growth plan Oak has gone from a brand based primarily in NSW to the national leader in the fiercely competitive flavoured-milk category. Much...

Barista Bros reinforces emotional connection with consumers

Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart,...

Coca-Cola rethinks sugar-free range

Coca-Cola No Sugar – created after more than five years of research, recipe mixing and flavour trials – will become a new permanent member of the Coca-Cola family. The drink has been designed...

KitKat goes modern with new creative campaign

KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS) agency. “By taking on the clutter of modern-day life,...
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