KitKat has replaced the long-running ‘Have a break, have a KitKat’ campaign with a modernised series created by the J Walter Thompson Sydney (JWTS) agency.
“By taking on the clutter of modern-day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break,” JWTS Executive Creative Director Simon Langley said.
The new ‘Snap out of it’ campaign showcases how the little things in life, such as inbox overload, the ‘spinning wheel of death’ on Apple computers, or flat-pack nightmares can drive consumers mad.
The first in a series of campaign films is based around two lead characters who battle the challenges of flat-pack construction.
“KitKat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks have evolved and the new campaign reflects this paradigm shift,” Mr Langley said.
The 60-second online film and 30-second TVC are to be aired on pay and free-to-air television, supported by video on demand, social media, static out of home (OOH) and digital OOH.
“Our latest campaign further strengthens KitKat’s position as the brand that helps people make the most of their breaks,” Nestlé Oceania Head of Marketing, Confectionery Anna Stewart said.