Tag Archives: marketing mix

World Cup partner Powerade launches campaign

With the 2018 FIFA World Cup finals set to kick off next month, official partner Powerade has launched its ‘Always forward’ campaign. The campaign launch features a national television commercial announcing the partnership. The TVC, aimed at leveraging World Cup excitement and delivering customer growth opportunities, portrays the evolution of …

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Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship, building on the momentum set by last year’s ‘Never Smash Alone’ campaign that resulted in 34 per …

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Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the young adult and teen market, the fun and refreshing new flavour comes to Australia one month after …

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