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Tag: marketing mix

Cadbury to launch a world first 3D printer

Cadbury will launch its first Cadbury Dairy Milk milk chocolate 3D printer in Melbourne this weekend. Launching in celebration of World Chocolate Day on Sunday, July 7, Cadbury will employ 3D printing technology...

World Cup partner Powerade launches campaign

With the 2018 FIFA World Cup finals set to kick off next month, official partner Powerade has launched its ‘Always forward’ campaign. The campaign launch features a national television commercial announcing the partnership....

Eveready asks parents ‘what if toys could talk?’

Eveready has teamed up with Niche Marketing Group to launch its ‘If toys could talk’ campaign to help raise awareness about battery and toy care.  The campaign, described as encompassing unique elements across...

V Energy helps to motivate with Deadpool

To celebrate the release of the highly anticipated Deadpool 2 movie on May 16, V Energy teamed up with Twentieth Century Fox to launch Find The Potential Within, a limited-edition motivational book...

‘Pump up your team’ campaign returns

Pump will continue its partnership with the AFL as the official water for the 2018 season and, for the second year running, will feature all 18 AFL team names on its labels. The...

Mentos returns to TV

After a three-year absence, Mentos has launched a new TVC in support of its ‘Who says no to Mentos?’ campaign. According to Mentos, most people could use a little help in connecting, so...

Maxibon marks 18th birthday with Bonforce campaign

Teaming up with independent digital marketing and communications agency Deepend, Peters Ice Cream is set to drive more ‘Maxi’ bonding as part of the ice-cream’s 18th anniversary. Deepend says Maxibon’s theme of mateship,...

7-Eleven promotes food on the go

7-Eleven continues to invest in driving growth in its “quality” food offer with the launch of a ‘Good food to go’ campaign across television, out-of-home and social media. Developed by Leo Burnett Melbourne,...
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