Barista Bros reinforces emotional connection with consumers

Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart, told in the brand’s playful tone.

The campaign – ‘The Deliciousness is in the Detail’ – is said to be aimed at building a stronger emotional connection with the brand among consumers.

The TVC tells the story of two baristas who take the viewer on a journey into their dedication to the quality and craft behind their café-inspired flavoured milk, showcasing their meticulous methodology in a tongue-in-cheek way. The TVC forms part of a wider integrated marketing campaign.

“What we want to demonstrate with this campaign is that Barista Bros has that same level of dedication to taste and quality when it comes to iced coffee, with our quality ingredients and attention to detail creating the best-tasting flavoured milk drink in market,” Barista Bros Brand Manager Jason Wu said.

As part of a multimillion dollar media investment, the campaign spans TV, cinema and online. Displayed prominently across screens nationally until October, the TVC will air during primetime programs, including The Bachelor, The Block, True Story with Hamish & Andy, This Time Next Year, The AFL Footy Show, Kath & Kim and Australian Survivor. It will also be featured online through Vevo, YouTube and Google Preferred.

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