Tag: Coca-Cola South Pacific

Barista Bros reinforces emotional connection with consumers

Coca-Cola South Pacific says the brand’s latest campaign will be fronted by a TV commercial (TVC) that offers an insight into the unique approach to taste creation that sets Barista Bros apart,...

Fuze Tea aligns with ‘food moments’ in new campaign

Targeting 30-49 year old females, the Fuze Tea brand says it is tapping into Australian consumers’ obsession with food in its latest campaign. The brand’s multimillion-dollar integrated marketing campaign will push the idea...

Fuze Tea’s flavour fusion

Coca-Cola South Pacific has unveiled a new, premium iced tea brand for the Australian market. Fuze Tea features five different types and flavours that will appeal to those who are looking for an...

Fanta campaign aims to create more play in the world

Coca-Cola South Pacific has launched the ‘Be More Fanta’ brand campaign, aimed at inspiring youth to embrace the playful, fun and vibrant side of life. The campaign will launch Fanta’s 2016 strategy to...

Coca-Cola innovates water category

Coca-Cola South Pacific has launched Powerade Sports Drops and Pump Drops, both designed to evolve the burgeoning water segment. Powerade Sports Drops provides ‘on-the-go hydration’ and is primarily targeted at unlocking the significant...

Sprite tackles awkward moments in new campaign

The campaign forms part of the brand’s objective to become more relevant to a younger audience, with the aim of recruiting young adults into Sprite and increasing its share in the market. Coca-Cola...

Fanta seeks to own Halloween with major multichannel campaign

Coca-Cola South Pacific this week launched Fanta’s ‘Tastes Like Halloween’ brand campaign, aimed at capitalising on the growing popularity of the annual spookfest. With 25 per cent of Aussies now celebrating Halloween, which...
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