Tag: energy drink

Energise your offering with Coca-Cola

Coca-Cola Energy, the first energy drink launched under the Coca-Cola brand, arrives in Australia this month following launches in markets such as Spain, Hungary and the UK. Aimed at young adults (18-39), Coca-Cola...

V Energy helps to motivate with Deadpool

To celebrate the release of the highly anticipated Deadpool 2 movie on May 16, V Energy teamed up with Twentieth Century Fox to launch Find The Potential Within, a limited-edition motivational book...

Red Bull’s Coconut Edition cracks the market

Launched nationally in March 2018, The Coconut Edition from Red Bull is claimed to offer consumers the same functional benefits as Red Bull Energy Drink, with a new taste of coconut with...

V Pure delivers a “natural energy hit”

V Energy has launched its V Pure creation in Australia, claiming to harness “the natural hit of guarana energy from the Amazonian rainforest and containing just five naturally sourced ingredients to create...

Red Bull launches summer flavour

Red Bull Australia has added The Summer Edition Kiwi Apple Flavour to its range. According to Red Bull research in 2015, innovation in flavoured energy drinks is important for category growth as taste...

Red Bull calls on Australia’s best DJs

Red Bull Thre3style brings together the world’s best and most creative DJs in order to find one reigning champion. It all starts with regional competitions ahead of the Red Bull Thre3style World...

Sour-apple flavoured energy drink hits the sweet spot

Australian distributor Level Beverages says sales of 28 Black Sour Apple Summer Edition are above expectations. “We’re delighted with the numbers,” Level Beverages GM Chrish Graebner said. “It also seems that our recent...

Red Bull launches its first music pack

The limited-edition four-pack, which launched over summer, gives Aussies a carefully curated selection of music to stream at home via Red Bull Music Academy Radio and includes access to an exclusive mix...
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