Monster Energy Australia has announced a newly established, multi-year partnership with Australian Alpine Resort, Thredbo.
Commencing this winter, Monster Energy will be the official energy drink of Thredbo. Visitors to the resort...
New energy drink MTV Up! is now available in over 1500 Dan Murphy’s and BWS stores nationwide, after signing a deal with Woolworths Group.
Wrapped in what is described as a “wildly...
Red Bull’s newest flavour – the Red Edition – is now available at OTR stores across South Australia.
According to OTR, Red Bull’s Red Edition features the “delicious” new taste of watermelon with...
Coca-Cola Energy, the first energy drink launched under the Coca-Cola brand, arrives in Australia this month following launches in markets such as Spain, Hungary and the UK.
Aimed at young adults (18-39), Coca-Cola...
To celebrate the release of the highly anticipated Deadpool 2 movie on May 16, V Energy teamed up with Twentieth Century Fox to launch Find The Potential Within, a limited-edition motivational book...
Launched nationally in March 2018, The Coconut Edition from Red Bull is claimed to offer consumers the same functional benefits as Red Bull Energy Drink, with a new taste of coconut with...
V Energy has launched its V Pure creation in Australia, claiming to harness “the natural hit of guarana energy from the Amazonian rainforest and containing just five naturally sourced ingredients to create...
Red Bull Australia has added The Summer Edition Kiwi Apple Flavour to its range.
According to Red Bull research in 2015, innovation in flavoured energy drinks is important for category growth as taste...
