Category: On the Shelf

Perkii rolls out new look

Queensland probiotic brand Perkii has begun to roll out its “world-first” probiotic water drinks across Australia following a complete brand refresh that is forecast to increase market reach for the progressive company. Perkii’s...

Mountain Dew with a fruity kick

PepsiCo has released three new “fruity” flavours in its Mountain Dew range. The company says Mountain Dew KickStart, now available in Australia, combines the refreshing taste of Mountain Dew with five per...

So Good’s ‘more accessible’ almond-milk range

Sanitarium says it is set to make its newest range of So Good almond milks more accessible to the Australian public by introducing three new flavours of chilled, ready-to-drink bottles to P&C...

Yowie back on shelves thanks to The Distributors

The Yowie milk-chocolate treat has returned to Australian store shelves after a 12-year absence, with a new recipe. Nut free and gluten free with no GMO, palm oil, trans fat or high-fructose...

M&M’s launches block-chocolate range

Australia is the first market in the world to experience the new range, which combines M&M's with smooth milk chocolate. Available in Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry varieties, the range...

Gatorade launches enhanced water

Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar. Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...

Doritos turn blue for Guardians film sequel

A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25. “With Doritos Supernova, we wanted to create true innovation in the chips aisle...

Ocean Spray appoints new Category Business Development Manager

Ocean Spray International Services says David Wingate will bring his multi-market experience and leadership to expand the Ocean Spray brand into new channels, such as P&C. Mr Wingate has experience in the UK...
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