A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25.
“With Doritos Supernova, we wanted to create true innovation in the chips aisle and offer something that is completely new and unexpected for our consumers,” Doritos Brand Manager Alison Silver said.
The limited-edition flavour is described as “a zesty blast of lime and volcanic black pepper” and is the result of a partnership with Marvel.
The chips are available at convenience stores nationally in 150g and 80g packs.
The Marvel partnership will also feature an on-pack promotion that runs until May, with daily cash prizes of $500 and a holiday in the US city of Las Vegas valued at $15,000.