Ocean Spray International Services says David Wingate will bring his multi-market experience and leadership to expand the Ocean Spray brand into new channels, such as P&C.
Mr Wingate has experience in the UK and Australian markets with major manufacturers such as Unilever, Heinz and George Weston Foods.
“We’re looking forward to David applying his strong commercial management expertise and market understanding to accelerate our growth across Australia and New Zealand,” Ocean Spray International Services Managing Director Kelvin Bradnam said.
Ocean Spray’s new snack-driven ‘Grab & Go’ line for Craisins Dried Cranberries will launch into the petrol and convenience market this August.
They will come in a fit-for-purpose format for confectionery and snacking bays. Available in 85g packets, the range will include Original, Greek-Style Yoghurt, Milk Chocolate and Trail Mix Fruit & Nut.