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Category: Supplier News

New Maxibon campaign launched

eNewsletter Convenience World Editor -
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor...

Four’N Twenty launches Chilli Beef Pie

eNewsletter Convenience World Editor -
Four’N Twenty has launched its new Chilli Beef Pie with a marketing tagline of ‘Can you handle the heat?’ Four’N Twenty Marketing Manager Mario Matchado says the new Chilli Beef Pie was developed...

Smith’s brings back Tomato Ketchup and Cheese

eNewsletter Convenience Editor -
Smith’s has re-released two well-known chip flavours for a limited time – Heinz Tomato Ketchup and Smith’s Bega Cheese. “Our comebacks campaign was born from the fact that we are always getting requests...

Four’N Twenty celebrates its 70th year

eNewsletter Convenience Editor -
Iconic meat-pie brand Four’N Twenty will mark its 70th anniversary this year and is celebrating positive sales data. Roy Morgan Research’s latest findings show the number of Australian consumers aged 14 and older...

Pepsi Max launches vanilla flavour

eNewsletter Convenience Editor -
PepsiCo has introduced a new vanilla flavour to its Pepsi Max range and it is now available in supermarkets and other retailers. “Pepsi Max Vanilla represents our ambition to deliver flavour experiences without...

Nexba gains global retail adviser

eNewsletter Convenience World Editor -
Paul Zahra, former David Jones chief and current global retail adviser to PwC, has joined ‘naturally-sugar-free’ drinks start-up Nexba as an adviser and investor. His appointment comes at a pivotal time for the...

Coca-Cola – biggest redesign in 130 years

eNewsletter Convenience Editor -
Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice...

Sunbites launches Grainy Funbites range

eNewsletter Convenience Editor -
Sunbites has launched Grainy Funbites, which it says are baked, not fried, and made with 65 per cent wholegrain and no artificial colours or flavours. The Sunbites brand says it is always looking...
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