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Category: Supplier News

M&M’s launches block-chocolate range

eNewsletter Convenience World Editor -
Australia is the first market in the world to experience the new range, which combines M&M's with smooth milk chocolate. Available in Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry varieties, the range...

Slurpee campaign wins international Shorty Award

eNewsletter Convenience World Editor -
Slurpee’s ‘Thrills, no spills’ social-media campaign won the food and beverage category in the international Shorty Awards in New York last week, beating social-media campaigns from food and beverage brands across the...

Gatorade launches enhanced water

eNewsletter Convenience World Editor -
Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar. Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...

Doritos turn blue for Guardians film sequel

eNewsletter Convenience World Editor -
A blue Doritos Supernova has been launched to coincide with the movie premiere of Guardians of the Galaxy 2 on April 25. “With Doritos Supernova, we wanted to create true innovation in the chips aisle...

Ocean Spray appoints new Category Business Development Manager

eNewsletter Convenience World Editor -
Ocean Spray International Services says David Wingate will bring his multi-market experience and leadership to expand the Ocean Spray brand into new channels, such as P&C. Mr Wingate has experience in the UK...

New Maxibon campaign launched

eNewsletter Convenience World Editor -
Digital agency Deepend and Peters Ice Cream have launched a cross-channel campaign for Maxibon, including an app to encourage ‘Maxibonding’ between friends. The campaign starts from early April and consists of nationwide outdoor...

Four’N Twenty launches Chilli Beef Pie

eNewsletter Convenience World Editor -
Four’N Twenty has launched its new Chilli Beef Pie with a marketing tagline of ‘Can you handle the heat?’ Four’N Twenty Marketing Manager Mario Matchado says the new Chilli Beef Pie was developed...

Smith’s brings back Tomato Ketchup and Cheese

eNewsletter Convenience Editor -
Smith’s has re-released two well-known chip flavours for a limited time – Heinz Tomato Ketchup and Smith’s Bega Cheese. “Our comebacks campaign was born from the fact that we are always getting requests...
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