Tag: shopper insights

LGBTQ+ shoppers favour passion over price

Research from NielsenIQ has revealed important differences in the way Australia’s LGBTQ+ community spend on groceries and respond to grocery brand packaging and marketing. With the research showing found that LGBTQ+ Australian households...

Aussies’ connection to community, greater than ever

Aussies are feeling more connected to their communities than ever before, and are actively choosing to support their local shopping centres and businesses. This is according to Shopper’s findings of its Closer to...

The lasting effect of the Covid-19 pandemic

Retailers, manufacturers and their brands will find themselves fighting harder than ever to woo and win share with shoppers at shelf, according to new research. A recent survey conducted by WOM Network with...

A fast, guaranteed delivery over same day

Online retailers can let out a tiny sigh of relief as new statistics show that majority of consumers don’t expect their parcels to be delivered the same day. Hubbed found that 48% of...

Shopper expectations post-Covid

Aussie consumers were able to feel rest assured throughout Covid lockdowns, with retailers implementing a range of health and safety measures. Now that the industry is beginning to see opportunities of recovery, new...

Shoppers drop loyalty for value

If 2021 is the year of ‘the switch’, then it’s safe to say these shoppers ‘ain’t loyal’. Founder and director of Fifth Dimension Lyndall Spooner, believes consumers will walk away from known brands...

Retailers focus on sales over marketing in 2021

E-commerce has proven that it’s a huge factor for driving business, especially throughout 2020. A significant number of Aussies (84%) now shop online, with a third (33%) preferring to shop online before the...

Black Friday sales boom for independent retailers

Black Friday sales in 2020 are expected to increase in comparison to other years. In the past, Black Friday (27 November) has been associated with larger retailers such as Amazon and JB HI-FI,...
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