Coca-Cola Europacific Partners (CCEP) has become the Cygnett Women’s National Basketball League’s (WNBL) official hydration partner.
The three-year agreement, which will span the 2023/24 to 2025/26 seasons and will encompass CCEP’s “beloved” brands...
Coca-Cola Amatil’s recycled plastic carbonated soft drink bottle is celebrating two wins in the 2020 Australasian Packaging Innovation & Design (PIDA) Awards.
The wholly recycled bottle is winner of the Sustainable Packaging Design...
Powerade has launched a new campaign encouraging people to ‘Sweat it Out’.
According to the sports drink brand, the multi-million-dollar integrated marketing communications campaign aims to inspire active people of all ages and...
With the 2018 FIFA World Cup finals set to kick off next month, official partner Powerade has launched its ‘Always forward’ campaign.
The campaign launch features a national television commercial announcing the partnership....
Coca-Cola South Pacific says the new flavour forms part of the brand’s strategy to continue to drive innovation in the hydration and sport-drinks portfolio.
Tapping into the growing appeal of coconut water over...
Coca-Cola South Pacific has launched Powerade’s Australian summer campaign – “Smash the Sweat”.
The strategy for the campaign involves tapping into the Australian love of sport through collectable summer sports-themed packaging, featuring imagery...
Powerade will leverage its association with the Olympic Games – having been launched at the 1992 Barcelona event – into a multi-million-dollar marketing campaign in the lead-up to Rio 2016.
Australian Olympian and...
Coca-Cola South Pacific has launched Powerade Sports Drops and Pump Drops, both designed to evolve the burgeoning water segment.
Powerade Sports Drops provides ‘on-the-go hydration’ and is primarily targeted at unlocking the significant...
