Tag: Mars Wrigley

New M&M’s with coconut twist

M&M’s has unveiled a “chocolate-covered homage” to the Bounty chocolate bar. According to the brand, the new M&M’s Coconut sees the signature colourful candy shell of M&M’s filled with “delectable” coconut flavoured chocolate,...

Mars Wrigley launches Maltesers Gold

Mars Wrigley is expanding its Maltesers range with the launch of Maltesers Gold, featuring a caramel and white chocolate twist. In a world first, the new bite sized treat sees the “classic” crisp...

M&M’s and Skittles sweet treats for Halloween

Mars Wrigley has released two Halloween-themed products to Australians in time for 31 October, with the new M&M’s® Cookies and Screeem and Skittles® Rotten Zombie. The product launch comes after Mars Wigley reported...

Mars Wrigley highlights sustainability achievements

Mars Wrigley Australia has announced major achievements across two of its largest sustainability and corporate social responsibility programs. According to the company, the Mars Wrigley Cocoa for Generations Program and the Sustainable in...

M&M’s introduces new character

M&M’s is expanding its characters for the first time in more than a decade, with the introduction of Purple. Promoted as the first ever female peanut character, Purple is said to be “tapping...

Mars Wrigley invests $25.5M to boost local manufacturing capabilities

Mars Wrigley Australia is investing $25.5 million into its Ballarat factory over the following 12 months to bolster local manufacturing capabilities and continue driving innovation across its Bitesize Portfolio, which includes brands...

M&M’s unveils another ‘home-grown’ flavour

Mars Wrigley has launched M&M’s Crunchy Honeycomb, promoted as an Australian-grown innovation. The brand-new product features a “crunchy” honeycomb centre, coated in M&M’s “oh-so-delicious” milk chocolate and housed within the brand’s “famous” thin...

Mars Wrigley expands gum and mint offering

Mars Wrigley Australia has launched two new products, Eclipse Plus and Extra White. The new additions have been developed in Australia by the company’s Asquith-based R&D team in Sydney. Eclipse Plus comes...
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