Tag: Mars Wrigley

M&M’s introduces Cookie Dough flavour

M&M’s is expanding its range with M&M’s Cookie Dough hitting Australian shelves in January. The “world first” launch combines two of Australia’s “most loved” treats, M&M’s “iconic” milk chocolate and “decadently delicious” traditional...

M&M’s launches Mocha Mudcake flavour

M&M’s has introduced a new variant in Australia, Mocha Mudcake. According to M&M’s, 75% of Australians drink coffee daily. Mocha Mudcake, says the brand, taps into Australia’s love for “permissible indulgence, combining our...

Snickers paired with ‘popular’ butterscotch for latest launch

Mars Wrigley has introduced Snickers Butterscotch, described as a sweet, buttery, nutty creation. The new product is “packed” with roasted peanuts, “chewy” caramel and a slab of butterscotch flavoured nougat that delivers “notes”...

Maltesers launches Desserts range

Australians will be the first in the world to enjoy the new Maltesers Desserts range. Promoted as a “bitesize taste of some of the world’s most iconic and mouth-wateringly-good desserts”, the range includes...

Mars Wrigley invests $28.8M in local manufacturing

Leading snacks and treats manufacturer Mars Wrigley Australia has announced it will be investing a further $28.8 million in its Ballarat factory to bolster its local innovation and manufacturing capabilities – building...

Mars Wrigley partners with Coles to roll out sustainable off-location displays

Mars Wrigley is partnering with Coles to trial new sustainable off-location displays made from ocean-bound plastic. The initiative will see a reduction of 74 tonnes of cardboard from Coles’ value chain and...

New M&M’s with coconut twist

M&M’s has unveiled a “chocolate-covered homage” to the Bounty chocolate bar. According to the brand, the new M&M’s Coconut sees the signature colourful candy shell of M&M’s filled with “delectable” coconut flavoured chocolate,...

Mars Wrigley launches Maltesers Gold

Mars Wrigley is expanding its Maltesers range with the launch of Maltesers Gold, featuring a caramel and white chocolate twist. In a world first, the new bite sized treat sees the “classic” crisp...
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