M&M’s is expanding its characters for the first time in more than a decade, with the introduction of Purple.
Promoted as the first ever female peanut character, Purple is said to be “tapping...
MEDIA RELEASE 20.09.2022
Businesses need to be ready to substantiate any environmental or sustainability claims when marketing their goods and services, ACCC Deputy Chair Delia Rickard said.
In a speech to the Sydney Morning...
The latest campaign for Frucor Suntory’s V Energy sees the return of the V Bugs, bringing good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand...
Integrated creative agency Society is placing a focus on its creative and production services with the announcement of Society Studios.
Operating as a supportive arm of the agency’s existing services, Society Studios offers...
To celebrate the launch of Maxibon Waffle On, the ice cream brand is launching the Maxibon Waffle On drive-through.
For one weekend only, Maxibon is taking over the Saul’s Sandwiches drive-through site on...
Coles Group will create its own specialised marketing agency named “Smith Street”, following a robust four-and-a-half-month RFP process for its marketing services.
The new agency will comprise experts in customer experience, data analysis,...
Tic Tac has launched a new campaign encouraging Aussies to ‘Share a Little Kindness’.
This follows research from the confectionery brand, finding that a little kindness goes a long way.
According to the research,...
Retail media business Cartology has partnered with out-of-home (OOH) ad tech leader Broadsign, enabling it to reach more audiences on both the path to and at the point of purchase with omnichannel...
