Tag: marketing

Shop! ANZ 2022 Marketing at Retail Awards open for entries

Entries are now open for Shop! ANZ’s 25th annual Marketing at Retail Awards, with the best in Australian retail marketing campaigns to be recognised across 25 categories, covering physical displays and shopper...

M&M’s introduces new character

M&M’s is expanding its characters for the first time in more than a decade, with the introduction of Purple. Promoted as the first ever female peanut character, Purple is said to be “tapping...

Businesses need to be prepared to back up their environmental claims

MEDIA RELEASE 20.09.2022 Businesses need to be ready to substantiate any environmental or sustainability claims when marketing their goods and services, ACCC Deputy Chair Delia Rickard said. In a speech to the Sydney Morning...

V Bugs get a Refresh

The latest campaign for Frucor Suntory’s V Energy sees the return of the V Bugs, bringing good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand...

Society launches in-house studio service

Integrated creative agency Society is placing a focus on its creative and production services with the announcement of Society Studios. Operating as a supportive arm of the agency’s existing services, Society Studios offers...

Melbourne to be treated with a Maxibon drive-through

To celebrate the launch of Maxibon Waffle On, the ice cream brand is launching the Maxibon Waffle On drive-through. For one weekend only, Maxibon is taking over the Saul’s Sandwiches drive-through site on...

Coles to launch bespoke marketing agency

Coles Group will create its own specialised marketing agency named “Smith Street”, following a robust four-and-a-half-month RFP process for its marketing services. The new agency will comprise experts in customer experience, data analysis,...

Tic Tac encourages kindness

Tic Tac has launched a new campaign encouraging Aussies to ‘Share a Little Kindness’. This follows research from the confectionery brand, finding that a little kindness goes a long way. According to the research,...
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