Tag: Gatorade

Gatorade and V Energy partner with One NZ Warriors

Suntory Oceania and the One New Zealand Warriors have signed two new partnerships for the 2025 NRL season. Under a multi-year deal, Gatorade will become the club’s Official Hydration Partner, while V...

Asahi Beverages locks in partnership with Melbourne & Olympic Parks

Asahi Beverages has extended its partnership to supply the Melbourne & Olympic Parks precinct’s venues with some of “Victoria’s favourite drinks”. Under a multi-year deal, guests at the precinct’s venues – Rod Laver...

Asahi Beverages partners with the AFL

Asahi Beverages has entered a new partnership with the AFL. As part of a four-year deal, a range of beverages including Gatorade and Cool Ridge water will become the new official drinks of...

Gatorade goes No Sugar

Gatorade is adding new innovations to the mix with the launch of Gatorade No Sugar. This addition has been developed by the Gatorade Sports Science Institute. Gatorade Brand Manager, Eric Burke explains: “When...

Gatorade launches new low-sugar formula

Gatorade has launched G2, a new sports-drink formula with less than two per cent sugar. The company says G2 has been “scientifically designed” to provide low-sugar fuel for your workout, along with electrolytes...

Mountain Dew with a fruity kick

PepsiCo has released three new “fruity” flavours in its Mountain Dew range. The company says Mountain Dew KickStart, now available in Australia, combines the refreshing taste of Mountain Dew with five per...

Gatorade launches enhanced water

Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar. Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...

Gatorade and AFL extend partnership for three more years

Gatorade has announced it will continue its partnership with the AFL for another three seasons and will also become the Official Hydration Partner of the NAB AFL Women’s League. “We’ll be working closely...
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