Tag: coca-cola

Coca-Cola launches 2018 FIFA World Cup campaign

Coca-Cola South Pacific has announced details of its 2018 FIFA World Cup campaign, seeking to leverage the excitement that builds around the tournament to drive sales. Running from now until mid-July, the multi-million-dollar...

Coca-Cola launches limited-edition Raspberry flavour for Australian summer

The summer-time offering is said to have a “refreshing Coca-Cola taste with a delicious splash of raspberry flavour”. The launch headlines the brand’s major summer campaign, which kicked off this month. Targeting the...

World’s first sugar-free Coca-Cola Plus Coffee launched

Coca-Cola Australia has launched a new flavour, Coca-Cola Plus Coffee No Sugar.  The company says Australians will be the first in the world to taste the new flavour – a limited-edition offering that...

Coca-Cola rethinks sugar-free range

Coca-Cola No Sugar – created after more than five years of research, recipe mixing and flavour trials – will become a new permanent member of the Coca-Cola family. The drink has been designed...

Coca-Cola – biggest redesign in 130 years

Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice...

Jen stars in summer Glaceau Smartwater campaign

Coca-Cola South Pacific’s new summer marketing campaign for Glaceau Smartwater is fronted by actress Jennifer Aniston. The campaign reflects Coca-Cola’s commitment to the premium water category, according to the company, which has invested...

Sprite gets digital

Coca-Cola South Pacific has launched Sprite’s new #needasprite summer campaign that will be primarily driven by digital innovation and new media technologies, including online video and digital displays. In a first for the...

Coca-Cola unveils ‘sophisticated’ Cascade brand refresh

Coca-Cola says the expansion of its Cascade range is aimed at delivering quality, non-alcoholic options to the emerging adult sparkling beverage category. The introduction of new flavours – Raspberry, Mint & Ginger, Spiced...
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