Tag: campaign

New campaign a further push for local

The latest campaign from Australian Made is urging Aussies to back local makers and growers as the country begins to open up and prepare for the festive season. According to Australian Made...

Cartology partners with YouTube to connect brands with customers

Cartology, the retail media business of Woolworths Group, has partnered with YouTube to provide “a highly efficient” platform for FMCG brands to connect with customers throughout the shopper journey. “Cartology will now offer...

New Sunrise launches new TV campaign

New Sunrise has launched a new TV ad campaign encouraging customers to “Lookout for the Sunrise”. Amidst a tough convenience retail environment of continued restrictions in travel, decreased demand for fuel and declining...

Woolworths refreshes the Fresh Food People

Woolworths says it’s reaffirming its commitment to being the ‘Fresh Food People’ with a reimagined ethos launching from today. According to the retailer, ‘Today’s Fresh Food People’ puts customers’ current and future priorities...

Coles to launch national sustainability campaign

Coles Group is launching a national campaign that “brings to life” and celebrates its recently launched Sustainability Strategy under the pillars of Together to Zero and Better Together. Commencing 25 July, the campaign...

Zip launches new look with purpose

Buy Now, Pay Later (BNPL) company, Zip Co Limited has unveiled its new ‘unified purpose’ and brand identity. Its aim is to strengthen its people-first approach to fair and transparent payment options. Zip’s renewed...

Coles backs road safety campaign

Coles and its supply chain partners have joined forces with the National Heavy Vehicle Regulator (NHVR) to promote the We Need Space campaign. Coles trailers carried by Linfox and Toll will become giant,...

First ever Australian Made Week

The Australian Made Campaign (AMCL) has announced the launch of the first ever Australian Made Week. It will be running from 24 – 30 May 2021, and will encourage shoppers to actively focus...
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