Tag: beverages

Consultancy aims to drive industry collaboration

A new consultancy group specialising in the food and beverage value chain has been launched, with Woolworths already engaging it to drive collaboration with its private-label suppliers. Experienced management consultant Paul Eastwood established...

Coca-Cola – biggest redesign in 130 years

Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice...

7-Eleven extends coffee offering

7-Eleven has introduced iced and affogato-style options to its coffee line-up. For $2 each, customers can choose either 7-Eleven Iced Coffee, freshly made iced coffee served over ice, or 7-Eleven Coffee Melt, hot...

Shine+ ‘focus drink’ launches in Australia

Focus drinks are a new class of beverages claimed to be formulated to maintain levels of focus, concentration and mental performance. Shine+ is promoted as containing a number of natural ingredients known as...

Coca-cola launches ginger flavour

Coca-Cola South Pacific is to release a “world first” new limited-edition flavour in Australia: Coca-Cola Ginger. The new flavour will be a ginger twist on the traditional Coke taste, aimed at attracting occasional and...

Mount Franklin launches new summer campaign

The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone. At the centre of the campaign,...

Fruit juice brands fighting for shrinking market

Consumption of packaged fruit juice in Australia has been in freefall in recent years, according to the latest findings from Roy Morgan Research. In June 2012, 6.6 million survey respondents in Australia aged...

Koala Karma eases into Woolworths Metro

Australian relaxation-drink brand Koala Karma will be soon be available at 16 Woolworths Metro stores across Queensland, NSW and Victoria. Metro stores are generally located near public-transport connections and offer a tailored range...
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