Coca-Cola South Pacific is to release a “world first” new limited-edition flavour in Australia: Coca-Cola Ginger.
The new flavour will be a ginger twist on the traditional Coke taste, aimed at attracting occasional and...
The Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone.
At the centre of the campaign,...
Consumption of packaged fruit juice in Australia has been in freefall in recent years, according to the latest findings from Roy Morgan Research.
In June 2012, 6.6 million survey respondents in Australia aged...
Australian relaxation-drink brand Koala Karma will be soon be available at 16 Woolworths Metro stores across Queensland, NSW and Victoria.
Metro stores are generally located near public-transport connections and offer a tailored range...
Coca-Cola South Pacific has launched a new 250ml bottle into the Australian market, increasing the availability of small packs in more than 2,500 retail outlets.
The launch of the new bottle follows the...
Coca-Cola South Pacific has announced the release of Glaceaufruitdropwater – a low-kilojoule flavoured sparkling water.
Primarily aimed at health conscious females aged 30 or older, Glaceaufruitdropwater is made with natural flavours, blending sparkling springwater...
Raw C has launched Raw C Coffee Coconut Water, a 100 per cent organic coffee and coconut water.
The beverage is made with arabica coffee sourced from Colombia, and has 30 per cent...
Red Bull Australia has added The Summer Edition Kiwi Apple Flavour to its range.
According to Red Bull research in 2015, innovation in flavoured energy drinks is important for category growth as taste...
