Lift Hard Hitting Lemon has expanded its range from can and PET bottles to include a premium glass bottle and post-mix, while also launching the latest phase of its marketing campaign.
The beverage...
The creators of H2coco launched a new brand called H2melon in March. It is the first 100 per cent natural, long-life watermelon water available in Australia and New Zealand.
H2melon contains no added...
Boost Juice, claimed to be Australia’s largest smoothie and juice-bar network, plans to roll out into 12 Caltex service stations around Australia with the first opening last week at Padstow in Sydney.
Boost...
Gatorade is moving into the functional-water category with the launch of G Active – a flavoured electrolyte-water with no sugar.
Gatorade Marketing Manager Jamie Bruce says G Active has been designed to address...
A new consultancy group specialising in the food and beverage value chain has been launched, with Woolworths already engaging it to drive collaboration with its private-label suppliers.
Experienced management consultant Paul Eastwood established...
Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history.
At a media launch in Sydney yesterday, Coca-Cola’s Vice...
7-Eleven has introduced iced and affogato-style options to its coffee line-up.
For $2 each, customers can choose either 7-Eleven Iced Coffee, freshly made iced coffee served over ice, or 7-Eleven Coffee Melt, hot...
Focus drinks are a new class of beverages claimed to be formulated to maintain levels of focus, concentration and mental performance.
Shine+ is promoted as containing a number of natural ingredients known as...
