NightOwl’s ‘Store of the Future’ has arrived in Townsville, with the convenience chain celebrating the grand opening of its five newly upgraded stores in the region.
NightOwl has invested more than $1 million in the Townsville region to roll out the ‘Store of the Future’ refurbishments and offer new stores to the area.
The grand opening week commenced August 22 at the Deeragun store, complete with a visit from the mayor, radio support, promo teams, appearances from Red Bull’s Wings Team and NightOwl mascot Owlando, the Owl Van, and in-store offers and stock giveaways.
Opening week celebrations were as follows:
- August 22: NightOwl Deeragun – Shop 7, corner Bruce Highway and Geaney Lane, Deeragun, Townsville.
- August 25: NightOwl Flinders Street – Shop 7 and 8, 336 Flinders Street, Townsville.
- August 26: NightOwl Fairfield – Shop 15, The Precinct Fairfield Waters, 12-18 Village Drive, Idalia, Townsville.
- August 27: NightOwl Hugh Street – Shop 5, 161 Hugh Street, Currajong, Townsville.
- August 28: NightOwl Charles Street – Shop 15, 109 Thuringowa Drive, Kirwan, Townsville.
The ‘Store of the Future’ NightOwl outlets feature an innovative new layout and product/service offering that encompasses modern shoppers’ needs and lends itself to a high-tech lifestyle.
The high-tech LED screens provide customers with information on promotions and offers from a distance, while the in-store TVs streamline the shopping experience by displaying a range of combo deals and popular products.
“The digital presence within the stores has received significant praise from customers, with many of them making NightOwl their regular convenience option over less technologically advanced competitors,” NightOwl said. “In this day and age, customers want their shopping tied in with their digital lifestyle and NightOwl aims to offer this.”
The Townsville NightOwl stores feature a barista-quality in-store café, a comprehensive health and beauty section, an on-the-go foodservice offering with healthy and traditional options, a wide range of grocery and local fresh produce, a Fun Wall for frozen beverages and ice-cream, and newspapers, magazines and a high-tech mobile phone accessory unit.